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One of the most important aspects of being a Realtor that you need to acquire skills for is generating leads. Lead generation is a marketing term which refers to the creation or generation of a prospective customer’s interest, inquiry and eventual consumption of a particular product or service. This means that acquiring leads is all about generating interest from a prospective buyer or seller of a real estate property. If you’re a Realtor who is working from home, you can perform lead generation steps for the purposes of list building, acquiring a list for a newsletter or simply winning over existing and prospective customers who will take advantage of the real estate services that you are offering.